Press

As Seen On | Press

"This club, created by Mary-Kate and Ashley, sends you a super-soft T and style tips direct from this duo so that you can add to your collection and find new ways to wear your old favorites."
"Celeb designers Mary-Kate Olsen and Ashley Olsen are launching StyleMint.com, a membership-based site featuring their super-soft ts ($29.99 each)!"
"The Row and Elizabeth & James designers will help design and merchandise the offerings, starting with a collection of women's T Shirts retailing for $29.99."
"Mary-Kate Olsen and Ashley Olsen have found another fashion venture to occupy their well-dressed time: StyleMint.com."
"YOU could receive personal styling and fashion advice from the Olsens, with the launch of their latest venture STYLEMINT.COM."
"Mary-Kate and Ashley Olsen continue their quest to dominate your closet with... StyleMint.com, a new site that sends T Shirts (and eventually, knitwear) your way every month, based on your personal style and preferences."
"Having conquered Wal-Mart, JCPenney, and both the luxury and contemporary womenswear markets, the Olsen twins are breaching a new frontier: the Internet!"
"Users will sign up, complete a 'style profile,' and... receive a curated choice of items to purchase."
"Mary-Kate Olsen and Ashley Olsen have deftly built a respected portfolio of fashion brands from equal parts business savvy, tabloid fame, and genuine design talent."
"Move over Shopbop and Net-A-Porter, the Olsen Twins are about to slap you with some serious competition."
"The best part? Each piece retails for only $29.99. The duo are also set to create regular videos for the site, a treat since we hardly ever see the Olsens on camera, in addition to giving personal style tips and fashion advice."
"Despite their age The Olsens are one of the few evergreen, legitimate fashion icons."
"This new e-commerce venture could prove to be the most affordable way to tap into the Olsen's fashion magic."
"The juggernaut that is the Olsen twins refuses to stop. Mary-Kate Olsen and Ashley Olsen are now throwing their big, floppy hats into the interactive e-commerce arena with a new venture."
"Child-stars-turned-fashion-moguls Mary-Kate Olsen and Ashley Olsen have teamed up with BeachMint, the folks behind Kate Bosworth's jewelry subscription site JewelMint, to launch StyleMint."
"The twins have joined forces with BeachMint Inc - a company headed by MySpace founder Josh Berman - for StyleMint.com, which promises to combine shopping and social media to offer users a unique experience."

Press

"This club, created by Mary-Kate and Ashley, sends you a super-soft T and style tips direct from this duo so that you can add to your collection and find new ways to wear your old favorites."

"Celeb designers Mary-Kate Olsen and Ashley Olsen are launching StyleMint.com, a membership-based site featuring their super-soft ts ($29.99 each)!"

"The Row and Elizabeth & James designers will help design and merchandise the offerings, starting with a collection of women's T Shirts retailing for $29.99."

"Mary-Kate Olsen and Ashley Olsen have found another fashion venture to occupy their well-dressed time: StyleMint.com."

"YOU could receive personal styling and fashion advice from the Olsens, with the launch of their latest venture STYLEMINT.COM."

"Mary-Kate and Ashley Olsen continue their quest to dominate your closet with... StyleMint.com, a new site that sends T Shirts (and eventually, knitwear) your way every month, based on your personal style and preferences."

"Having conquered Wal-Mart, JCPenney, and both the luxury and contemporary womenswear markets, the Olsen twins are breaching a new frontier: the Internet!"

"Users will sign up, complete a 'style profile,' and... receive a curated choice of items to purchase."

"Mary-Kate Olsen and Ashley Olsen have deftly built a respected portfolio of fashion brands from equal parts business savvy, tabloid fame, and genuine design talent."

"Move over Shopbop and Net-A-Porter, the Olsen Twins are about to slap you with some serious competition."

"The best part? Each piece retails for only $29.99. The duo are also set to create regular videos for the site, a treat since we hardly ever see the Olsens on camera, in addition to giving personal style tips and fashion advice."

"Despite their age The Olsens are one of the few evergreen, legitimate fashion icons."

"This new e-commerce venture could prove to be the most affordable way to tap into the Olsen's fashion magic."

"The juggernaut that is the Olsen twins refuses to stop. Mary-Kate Olsen and Ashley Olsen are now throwing their big, floppy hats into the interactive e-commerce arena with a new venture."

"Child-stars-turned-fashion-moguls Mary-Kate Olsen and Ashley Olsen have teamed up with BeachMint, the folks behind Kate Bosworth's jewelry subscription site JewelMint, to launch StyleMint."

"The twins have joined forces with BeachMint Inc - a company headed by MySpace founder Josh Berman - for StyleMint.com, which promises to combine shopping and social media to offer users a unique experience."